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London Districts - W1



Mayfair (and St James’s) are the prime business districts for the West End, if not the whole of Central London. As such, office rents are at their highest in these two areas than anywhere else in the country.

Mayfair is roughly bordered by Hyde Park to the west, Oxford Street to the North, Piccadilly and Green Park to the south and Regent Street to the east. Most of the area was first developed in the mid-17th and 18th Century as a fashionable residential district by a number of landlords, the most important of them being the Grosvenor family. The freehold of a large section of Mayfair also belongs to the Crown Estate.

The district is now mainly commercial, with many offices in converted houses and new buildings including major corporate headquarters, a concentration of hedge funds and real estate businesses. Rents in this area are the highest in London and amongst the highest in the world.

Key Streets and Squares

  • Berkeley Square
  • Bond Street
  • Brook Street
  • Dover Street
  • Curzon Street
  • Grosvenor Square
  • Hanover Square
  • Hill Street
  • Hyde Park Corner
  • Marble Arch
  • Oxford Street
  • Park Lane
  • Piccadilly
  • Piccadilly Circus
  • Regent Street
  • Savile Row
  • Shepherd Market

Nearest Places

  • Marylebone - north
  • Soho - east
  • St James's and Green Park - south
  • Hyde Park - west



Marylebone can be roughly defined as the area bounded by Oxford Street to the south, Marylebone Road to the north, Edgware Road to the west and Portland Place (or alternatively Great Portland Street) to the east. A broader definition includes Regent's Park and the area immediately north of Marylebone Road, containing Marylebone Station, Dorset Square, and the neighbourhood known as Lisson Grove to the border with St John's Wood. The west side of the Fitzrovia area up to Cleveland Street was also previously considered to be part of Marylebone.

Whilst the area is mostly residential, there is still a strong commercial base particularly immediately to the north of Oxford Street and areas adjoining Baker Street and Marylebone Road.

Office rentals have traditionally been at a material discount in these areas when compared with Mayfair, the discount increasing as one travels north although the disparity has reduced somewhat following recent major new developments including 55 Baker Street, formally the M&S Headquarters.

A large part of the area was constructed by the Portman family and is known as the Portman Estate. Another significant portion of the area, including Marylebone High Street, is comprised of the Howard de Walden Estate. Both are still run by members of the families.

Key Streets and Squares

  • Baker Street
  • Cavendish Square
  • Duke Street
  • Marylebone High Street
  • Manchester Square
  • Montague Square
  • Harley Street
  • Regents Park
  • Hyde Park
  • Marble Arch
  • Wigmore Street
  • Wimpole Street
  • Welbeck Street

Nearest Places

  • Mayfair - to the south
  • Soho - to the south-east
  • Fitzrovia - to the east
  • Euston - to the north-east
  • St John's Wood and Lisson Grove - to the north
  • Paddington - to the west
  • Hyde Park - to the south-west



Fitzrovia was historically dominated by the Rag Trade and fashion industry but is now home to a diverse range of organisations across all sectors.

Fitzrovia is an area of central London, just north of the West End. It is an informally designated area lying partly in the London Borough of Camden (in the east) and partly in the City of Westminster (in the west). It is bounded to the north by Euston Road, to the east by the Tottenham Court Road, to the south by Oxford Street and to the west by Great Portland Street (or alternatively Portland Place).

Much of Fitzrovia was developed by minor landowners, and this led to a predominance of small and irregular streets, in comparison with neighbouring districts like Marylebone and Bloomsbury, which were dominated by one or two landowners, and were thus developed more schematically, with stronger grid patterns and a greater number of squares. Unlike its neighbours to the south, east and west, Fitzrovia was never considered a fashionable residential district.

Property uses are diverse, and whilst Fitzrovia is still well known for its fashion industry, it is now beginning to emerge as an area with much stronger residential and commercial appeal, with major new developments emerging, including most significantly The Middlesex Hospital site which is home for a substantial new development of mixed commercial and residential premises.

Nearby Areas

  • Bloomsbury - to the east
  • Covent Garden - to the south-east
  • Soho - to the south
  • Mayfair - to the south-west
  • Marylebone - to the west



Soho is home to many leading international business’s with a concentration of those in Film, media, PR and advertising.

Soho is situated in the centre of the West End of London comprising an area of approximately one square mile bounded by Oxford Street to the north, Regent Street to the west, Shaftesbury Avenue to the south and Charing Cross Road to the east. The area to the west is known as Mayfair, to the north Fitzrovia, to the east Holborn and Covent Garden, and to the south St James's. Chinatown and the area around Leicester Square can be considered as either just inside or just outside the southern edge of Soho.

The majority of the development that took place in the area was undertaken during the late 17th and early 18th centuries.

Soho’s character stems partly from the ensuing neglect by rich and fashionable London, and its lack of development and redevelopment that characterizes its neighbouring areas.

Key Streets & Squares

  • Golden Square
  • Soho Square
  • Great Titchfield Street
  • Old Compton Street
  • Greek Street
  • Dean Street
  • Wardour Street
  • Frith Street
  • Gerrard Street

Neighbouring Areas

  • Fitzrovia - to the north
  • Mayfair - to the west
  • Covent Garden - to the east

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